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Santana Row Annual Tree Lighting Ceremony Sparks Holiday Cheer

It’s beginning to look a lot like Christmas at Santana Row. Santa’s little elves are preparing for another bustling holiday season this year and excitement is in the air. First, mark your calendars for the annual Tree Lighting Ceremony which will take place on Tuesday, Nov. 19 from 5 – 9 p.m. This celebrated event is free and open to all.

Gather family and friends for an evening of live music, costumed characters and more. Festivities include digital photos with The Grinch, a character meet & greet, balloons and face painting, plus a special performance of The Nutcracker.

Experience the magic of the holidays as Santana Row lights up the night, coupled with a snow shower of confetti and more. The tree lighting main stage performance will begin at 7 p.m. in Santana Row Park with the lighting of the tree at approximately 7:30 p.m.


Head to Santana Row early on the day of the Tree Lighting Ceremony for a special Elf Scavenger Hunt through participating shops beginning at 3 p.m.  Pick up your scavenger hunt from the Santana Row Concierge. Visit each location and find the Elf that is hiding. Once you find the Elf, make sure to get a sticker from that shop or restaurant. Find all the Elf’s, return your scavenger hunt to the Santana Row Concierge and receive a special holiday prize. Additionally, one lucky person will win a $250 Santana Row Gift Card — one winner will be selected and notified by Wednesday, Nov. 20.

The holidays are about so much more than just stockings and gifts, it’s a time of comradery and joy. A time for spreading love and sharing moments with those who mean the most. Come join alongside neighbors in celebrating holiday spirit as the 40-foot Christmas tree illuminates the San Jose sky.

For more information on the Santana Row Tree Lighting Ceremony, visit For additional information, text or call the Santana Row Concierge at (408) 551-4611.


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