The Silicon Valley Voice

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Levi’s and 49ers Team up With Goodwill to Turn Jeans Into Jobs

With a call to action that is uniquely its own, Levi Strauss & Co. and the San Francisco 49ers are asking Bay Area fans to join together for a Field of Jeans donation drive in the lead up to the 49ers game on Sunday, Nov. 2.

All denim collected from the drive will be used to create a one-of-a-kind Field of Jeans at Levi’s Stadium showcasing the thousands of jeans that will be kept out of landfill and re-sold through Goodwill to fund job training programs for the Bay Area community.

In the past year alone, donations to Goodwill of San Francisco, San Mateo, Marin and Silicon Valley have helped more than 1,000 people find jobs and diverted more than 42 million pounds from local landfills. Proceeds from the sale of all clothing donated as part of the Field of Jeans drive will be used to fund programs that help local job seekers rebuild their resumes, re-learn work habits, and connect with local employers.

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“We’re proud to partner with Goodwill and the San Francisco 49ers to create an opportunity for our fans to advance three important causes,” said Chip Bergh, president and chief executive officer of Levi Strauss & Co. “We’re encouraging fans to donate their used jeans and clothing in a way that promotes reuse and recycling, creates jobs in our local community, and helps keep clothing out of landfills.”

All donated jeans and other clothing will be collected by Goodwill on Nov. 2 at Levi’s Stadium’s Intel Gate A, SAP Tower Gate B, Dignity Health Plaza Gate C and Toyota Gate F. Fans who bring jeans to the game will be rewarded for giving back with a discount coupon for a Levi’s product, redeemable on Levi.com or Levi’s retail store through March 31, 2015. Donations can also be made leading up to Nov. 2 at any Goodwill location in San Francisco, San Mateo, Marin or Santa Clara County, and at Gallery 85, the art gallery of 49ers tight end, and Levi’s brand ambassador, Vernon Davis, located at Santana Row.

“Sustainability and community involvement are woven into the fabric of the 49ers organization, making the Levi’s Field of Jeans clothing drive yet another demonstration of the perfect fit between our brands,” said San Francisco 49ers CEO Jed York. “With the help of Levi’s and Goodwill, we’re excited to give fans the opportunity to join us in giving back and contributing to our Bay Area community.”

“For almost 100 years, Goodwill has turned clothing donations into jobs offering a pathway out of poverty for local people in need,” said Maureen Sedonaen, President and CEO of Goodwill of San Francisco, San Mateo, and Marin. “We’re delighted to join forces with long-time community partner Levi Strauss & Co., the 49ers, and Goodwill of Silicon Valley to give fans a simple way to win one for the Niners and local jobs.”

Visit www.levisstadium.com/fieldofjeans for more information.

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