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Legoland Discovery Center Bay Area is Holding a Two-Day Brick Factor Competition

The creativity and building skills of Lego enthusiasts from throughout the Bay Area will be put to the ultimate test as friends, family and spectators cheer them on at Brick Factor — a two-day search to find Legoland Discovery Center Bay Area’s first Master Model Builder taking place at Great Mall on Saturday, Jan. 18 from 10 a.m. to 5 p.m. and Sunday, Jan. 19 from 1 to 3 p.m. The winner will secure a full-time position and be given the official title of Master Model Builder.

Emceed by Mix 106.5’s Marc Acton and ABC7’s Amanda del Castillo, this one-of-a-kind competition aims to find the most skilled and creative model builder who will be responsible for maintaining and developing new features and exhibitions and building new models at Legoland Discovery Center, as well as working with the thousands of children expected to visit the attraction.

During the two-day competition, candidates will display their skills by taking part in creative challenges and building original LEGO brick models in timed, themed rounds of judged competition. A panel of judges, which includes James Judy (General Manager, Legoland Discovery Center Bay Area), Jason No (Marketing Manager, Legoland Discovery Center Bay Area), Fiona Steele (Head of Operations, New Openings, Midway Attractions), Megan Amaral (Master Model Builder, Legoland Discovery Center Boston) and Richard Tran (Mayor, City of Milpitas), will evaluate each candidate’s performance.


The first day will consist of two rounds with eliminations taking place during each round. By the end of the first day of auditions, the top builders will be selected to move on to the final stage of competition. Prior to the start of the final stage, the top candidates will each participate in a formal job interview with Legoland Discovery Center human resources personnel, after which the final building challenge will take place.

Following that challenge, one candidate will be named the winner of the competition and awarded with a full-time salaried position and the title of Legoland Discovery Center Bay Area’s Master Model Builder.

Brick Factor is free to attend. Families with children are invited to enjoy the competition and watch the Bay Area’s best Lego builders go head-to-head (or brick-to-brick). During the competition, candidates will interact with children. Interactive brick pits will also be available for children to play in. For more details, visit Legoland Discovery Center Bay Area’s Facebook page at


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