For several area non-profits, Christmas came early this year thanks to KeyPoint Credit Union’s holiday Random Acts of Kindness program.
During the week of December 17, KeyPoint executives and volunteers made daily surprise visits to several organizations, supplying them with much-needed contributions during the holiday season. The program highlights the credit union’s deep roots in the local community and its commitment to being a leader not only in banking but in community engagement as well, according to a company news release.
The week’s whirlwind of activities included food for a holiday party at a Santa Clara low income daycare center, personal care items for the Sunnyvale National Guard Armory (currently being used as a homeless shelter) and Heart of the Valley for Seniors, coats and backpacks for Bill Wilson Center, groceries for 30-year-old soup kitchen Martha’s Kitchen, a holiday event at Pizza Party Santa Clara to raise donations for orphans, and collecting women’s suits for the YMCA’s domestic violence center.
KeyPoint also “randomly” surprised local residents with holiday goodies and asked for suggestions about other local outreach opportunities.
Social media was also enlisted in the good cause – unsurprising, since the credit union has been a leader in adopting social media to make services easier to use and more convenient for customers. Each “random act” was posted in realtime to KeyPoint’s social networking sites. Updates included information about each organization and website links to increase awareness of each cause and inspire others to contribute.
Though the holidays are over, KeyPoint’s community outreach is maintaining its momentum into the new year, including a dedicated volunteer staff to work with local non-profits and individual residents facing difficulties.
KeyPoint Credit Union serves over 40,000 clients in Silicon Valley, including hi-tech giants Apple and Google, with assets of approximately $800 million. For more information on KeyPoint Credit Union, visit www.keypointcu.com.
