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Fifth Generation Family-Run Business Opens New Balance Store in Rivermark

Fifth Generation Family-Run Business Opens New Balance Store in Rivermark

Beck’s Shoes, a fifth-generation family-run business headquartered in Silicon Valley recently opened a New Balance store at 3912 Rivermark Plaza in the City’s Northside.

Specializing in premium athletic shoes and apparel, the store held a ribbon cutting on Jan. 8, attended by Mayor Jamie Matthews, Convention Center CEO/President Steve Van Dorn and members of the Chamber of Commerce and Chamber Ambassadors.

Owned and operated by the Beck family, which has been in business continuously since 1916, the store carries an array of products by New Balance, a family-owned company. New Balance is the only athletic shoe brand with factories in the U.S. The five factories produce 25 percent of the entire line.

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In addition to shoes, the store carries workout clothing, jackets, foot inserts, and socks. It also offers customers custom fitting, including a computerized foot stress analysis, and detailed foot measurements to help customers achieve the proper fitting shoes.

For more information, call (408) 988-8825 or visit http://www.beckshoes.com

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