The Silicon Valley Auto Show returns to the Santa Clara Convention Center this weekend to allow car enthusiasts and would-be buyers a chance to see what’s new in the auto industry. Some of the world’s top automakers will drive their vehicles into the Convention Center so visitors can browse the new models, rain or shine.

“I think that the Silicon Valley Auto Show, what’s interesting about it, is that it reflects the area. It reflects what’s happening in the larger area,” said Kelly Blue Book Executive Editor Brian Moody. “So, there are portions of it for car enthusiasts, right? But there’s also new technology, like the new Kia EV6, is an electric car that now uses the Tesla-style charger … You have plenty of people that can buy Teslas and Ferraris and that kind of stuff, but then you also have … a ton of Toyotas.”

This year’s SV Auto Show will feature plenty of hybrid and electric cars, including a series of Toyota hybrids, the all-new Hyundai Palisade and the all-electric Lucid vehicles. Some of the more eye-catching cars will be the Cadillac Escalade IQ and the Lucid Air. 

Moody says there may also be some surprises. 

“There’s always some kind of surprise in terms of an exotic type of car, like high-end Porsches, or Lamborghinis, or something like that,” said Moody.

But the beauty of the SV Auto Show is that it’s not just for the car buffs. It’s for families and for people looking for a stress-free way to shop for a new vehicle. 

“If you want to see technology, that’s there, but especially for people that are shopping for a car, it’s a one-stop place that you can look at multiple models, multiple brands, all in one place without having to drive from place to place to place,” said Moody.

“It’s a non-selling show, which means you can go look around as much as you want, and no one is going to pressure you into buying a car today. ‘Can I get your contact info?’ ‘What can I do to get you to buy a car right now?’ Like, none of that happens at this show,” Moody continued.

The SV Auto Show features cars from Acura, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lucid, Lexus, Mercedes-Benz, Porsche, Ram, Tesla and Toyota. There will also be prototype cars such as the Fiat 500e Armani Edition and the Porsche Macan EV.

Some cars will be available for test drives, including all of the Tesla models and the Cadillac Escalade IQ.

The show is open Friday, Jan. 9 through Sunday, Jan. 11 at the Santa Clara Convention Center at 5001 Great America Parkway. It runs from 10 a.m. to 8 p.m. Friday and Saturday and 10 a.m. to 6 p.m. on Sunday. 

Admission is $17 for adults, $12 for seniors, military and children 8-12. Children 12 and under are free on Sunday.

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